Our story
Global Urban Defense Academy (GUDA) is a next-generation personal protection and education company, dedicated to equipping individuals and organizations with real-world protection solutions for modern urban life. We provide holistic training through an integrated framework that develops practical skills, situational awareness, and confidence.
GUDA isn't just training — it's a mindset, a skillset, and a sense of security that turns knowledge into instinct, empowering clients to respond decisively and confidently in any threatening situation.
Meet the founder
Jonathan Van Damme is a trained private investigator, conflict management specialist with over 10 years of experience in martial arts and self-defense. As the founder of Global Urban Defense Academy (GUDA), he combines physical training and psychological insights to empower individuals to navigate modern life with confidence and safety.
Jonathan's approach is practical, approachable, and results-driven — every program is designed to turn knowledge into instinct, helping clients respond effectively in real-world situations.
His vision for GUDA is to create a holistic, 360-degree system of protection that equips participants with the skills, mindset, and awareness to feel safe, prepared, and empowered in any environment.
— What we offer —
At Global Urban Defense Academy, we provide personalized physical protection training and conflict management solutions for real-world situations.
Self-Defense Trainings
Violence is real. Aggression is everywhere.
When words fail and de-escalation doesn't work, situations can turn dangerous in an instant. Most people aren't prepared for these moments, leaving their safety to chance. Being aware, confident, and able to respond instinctively isn't just a skill—it's a necessity for navigating the world safely.
Personal Safety & Risk Exposure Assessment
Most people overlook the hidden risks in their daily routines and surroundings. Small habits, predictable patterns, or unnoticed vulnerabilities can leave you exposed when situations turn dangerous. Understanding these risks and becoming aware of your environment isn't just smart—it's essential for staying safe, confident, and prepared in everyday life.
Conflict Management Training
Violence is only one part. Aggression is another.
Do you know how to manage aggression without escalating further?
Our hands-on, practical training gives you the skills and confidence to navigate tense situations safely and calmly. You'll learn how to stay composed, de-escalate conflicts, and respond effectively—empowering you to handle aggression with control, not fear.
1:1 Coaching
Personalized sessions focused on your individual needs and goals. Work directly with an expert to develop skills, build confidence, and practice real-world scenarios tailored to your needs.
Our values
Client Value
Every program is designed to deliver maximum impact and benefits, prioritizing their safety, confidence, and growth.
We value healthy relationships with our clients.
Reality-based training
We provide practical, tested, real-world techniques that are immediately applicable in everyday situations. Training is hands-on and scenario-driven.
Responsibility
Protection requires discipline, ethical judgment, and careful decision-making. We teach how to defend yourself and others without recklessness, respecting boundaries and consequences.
360° Adaptability
We continuously evolve to meet modern threats, combining the latest strategies with proven practices. We encourage flexibility and critical thinking so our clients can respond effectively in most situation.
Empowerment
We equip clients with the skills, mindset, and confidence to take control of their safety. GUDA programs transform knowledge into instinct, giving clients the ability to respond decisively in any challenging situation.
KISS
We simplify complex protection strategies into clear, actionable steps that anyone can learn and apply. Our focus is on practical effectiveness without unnecessary complication.